Our Impact

Impact Report: June 1, 2021 to May 31, 2022

We endeavor to get our research into the hands of decision-makers—be they in government, business, or civil society—so that they can act on the best evidence and research in Canada. Through the strength of our analysis, the clarity of our recommendations, and the depth of our connections to decision-makers, we seek to change the world for the better.

We are unique in the Canadian landscape.

We approach our work with a dedication to independence and neutrality. Our choice of research is driven by the needs of Canada’s leaders and not by personal or political interests or ideology. Our relationships with leaders are anchored on their trust in the validity and objectivity of our analyses and insights.

Looking down a subway tunnel

How We Make an Impact

To ensure that our work matters, we:

Focus on relevant issues by researching the Wicked Problems Canada faces and convening around these most pressing and complex problems challenging our leaders.

Ground our work in the realities of politics, business practices, and systems change—so that our recommendations are applicable, and create momentum for change.

Involve key thought leaders and practitioners in the design and delivery of our content to ensure it is focused on relevant questions and provides meaningful solutions.

Provide meaningful and actionable recommendations for leaders, based on the evidence we generate.


Executive Councils


Multi-funded Centres













416 Research Outputs

30% 70% 289 economic forecasts 127 research reports

Research Reports

Economics Indigenous & Northern Innovation & Technology Education & Skills Health Sustainability Immigration Human Capital 16% 7% 19% 11% 12% 11% 19% 6%

We produced


Issue briefings


Online experiences


Impact papers




Summary for executives


Case studies


Data briefings

CBoC makes an impact when Canada’s leaders are aware of our work, value our research and expertise, and act on our insights.

How We Measure Awareness of Our Work

Awareness is about our reach. Who is consuming our content? Who is meeting with us? Who is participating in our research and convening? We create content that resonates with a broad cross-section of Canadian leaders.

Leveraging innovative distribution channels, we provide our audience with a variety of ways to engage with our work. Beyond this, we seek audiences with critical decision-makers in a deliberate way—we know the 10 key people that need to see our work, and we create opportunities to bring it to them.


page views on conferenceboard.ca


downloads of our research outputs

267 subscribers

to our digital subscription line of business


listens to our podcast episodes


in social reach


Twitter followers


LinkedIn post impressions per day on average


broadcast and media articles

1,200 of those are in Tier 1 media (with an audience of over 500K), an increase of 30% since Q1

28 Globe and Mail articles since the start of FY22


meetings with external Tier 1 and Tier 2 stakeholders


meetings with Tier 1 decision-makers


meetings with Tier 2 influencers

Definition: Decision-makers are individuals that have a direct ability to change policy, processes or programs.

In government, these are:

  • premiers
  • ministers
  • deputy Ministers
  • others with the ability to directly change government policy

In business and organizations, these are:

  • CEOs and C-suite leaders who can improve organizational processes

Definition: Influencers are individuals that will play a role in influencing decisions taken by Tier 1 individuals. These include analysts and others that are seeking to influence decisions but cannot take them alone themselves.


people contributed to our research as survey respondents, interviewees, focus group members or roundtable participants this year


people participated in our webinars


people participated in our events

How We Measure the Degree to Which Our Work Is Valued

Building against the sky

We have influence when leaders who are aware of our work seek us out or agree to collaborate with us.

The degree to which our work and expertise are valued is reflected in the invitations we receive to share our insights, the frequency with which our work is referenced, and the calibre of the organizations and individuals who are willing to partner with us and lend us their voice.


public speaking engagements for CBoC staff


presentations to government committees, participation in official government consultations and presentations to government ministers


external podcasts that CBoC experts were guests on


Tier 1 op-eds published


instances of CBoC research being cited in government or political statements, speeches, and documents


CBoC research cited in private sector statements, speeches, and documents


academic citations

We thank all of the Research Advisory Board members who contributed to our research this past year.

  • Marjan Abbasi, Associate Clinical Professor, Site Lead, Department of Family Medicine, University of Alberta; Misericordia Hospital Shawn Abbott, Partner, Inovia
  • Mandie Abrams, Executive Director, Hospitality Workers Training Centre
  • Ather Akbari, Professor, St. Mary’s University
  • Naomi Alboim, Senior Policy Fellow, Canada Excellence Research Chair in Migration and Integration, Toronto Metropolitan University
  • Tammy Anstey, Senior Policy Analyst, Immigration, Refugees and Citizenship Canada (IRCC)
  • Joan Atlin, Director, Strategy, Policy and Research, World Education Services Canada
  • Rupa Banerjee, Canada Research Chair and Associate Professor, Toronto Metropolitan University
  • Domininque Barker, Managing Director and Head, Sustainability Advisor, CIBC Capital Markets
  • Kathleen Barnard, Founder of multiple national Cancer Care organisations, Save Your Skin Foundation, All Can Canada, Canadian Oncology Network for Exchange, Cancer Care Innovation, Treatment Access and Education (CONECTed)
  • Tanya Basok, Professor, University of Windsor
  • Gerald Batist, Director, Segal Cancer Centre, Jewish General Hospital
  • Krista Bax, CEO, go2HR
  • Angela Behboodi, Director, Government Affairs and Advocacy, Amgen
  • Tony Bennett, Executive Director HR Analytics & Planning, Alberta Health Services
  • Neil Berinstein, Professor of Medicine/immunology, University of Toronto, Odette Sunnybrook Cancer Centre
  • Sarita Bhatla, Director General, Canadian Heritage
  • Louise Binder, Health Policy Consultant, Save Your Skin Foundation
  • Sandra E. Black, Professor of Medicine (Neurology), Scientific Director, Sunnybrook Health Sciences Centre; University of Toronto and the Dr. Sandra Black Centre for Brain Resilience and Recovery
  • Alex Buchan, Vice President, Corporate Social Responsibility, TMAC Resources
  • Craig Burns, Patient (retired, person living with dementia), Alzheimer Society of B.C.
  • Marco Campana, Freelance consultant
  • Candace Chartier, President and CEO, Providence Living
  • Alex Cheng, Chief Controller and Accounting Officer, Ontario Power Generation
  • Sharon Cohen, Neurologist, Medical Director, Toronto Memory Program
  • Alexandra Cutean, Chief Research Officer, Information and Technologies Council (ICTC)
  • Dav Cvitkovic, Chief Operating Officer, Plug’n Driver
  • Janet Dean, Policy, Projects, and Outreach Specialist,
  • Status of Women Council of the Northwest Territories
  • Patrice Desmeules, Department of Pathology, Institut universitaire de cardiologie et de pneumologie de Québec, Université Laval
  • Carissa DiGangi, Director of Operations & Government Relations, ABC Life Literacy
  • Louie DiPalma, Vice President, SME Programs, Ontario Chamber of Commerce
  • Dany Drouin, Director General, Plastics and Waste Management Directorate, Environment and Climate Change Canada (ECCC)
  • Niilo Edwards, Executive Director, First Nations Major Projects Coalition
  • Martine Elias, Executive Director, Myeloma Canada
  • Bill Evans, Professor Emeritus, Department of Oncology, McMaster University
  • Leanna Falkiner, Co-Founder, NeuroInclusion Works
  • Samer Faraj, Canada Research Chair in Technology, Innovation & Organizing, SSHRC
  • Noémie Ferland-Dorval, Ordre des conseillers en ressources humaines agréés du Québec
  • Janice Festa, Senior Policy Adviser, Transport Canada
  • Kyle Fitzgerald, Manager, Government Relations and Public Policy, Alzheimer Society of Ontario
  • Riley Found, Project Manager, Canadian Nuclear Assocation
  • Serge Gauthier, Professor Emeritus, Neurology and Psychiatry, McGill University
  • Julie Gauthier, Senior Manager, Government Affairs and Policy, Amgen
  • Ibrahim Gedeon, CTO, TELUS
  • Margaret Gibson, Professor, University of Waterloo
  • Patrice Gilbert, VP, Agnico Eagle Judith Glennie, President, J.L. Glennie Consulting Inc
  • Terry Goodtrack, President and CEO, AFOA Canada
  • Kelly Greer White, CIO, Irving Oil
  • Susanna Gurr, Research Director, Social Research and Demonstration Corporation (SDRC)
  • Nancy Hansen, Associate Professor, University of Manitoba
  • Lauren Harris, Managing Director, Northleaf Capital Partners
  • Catherine Hebert, Conseillere aux affaires externes, Societe du Plan Nord
  • Brooke Heisterkamp, Team Lead, Research, Ontario Ministry of Heritage, Sport, Tourism and Culture Industries
  • Carol Anne Hilton, CEO, Indigenomics Institute
  • Leanne Hodaly, Assistant Director for the Settlement Network in BC and Yukon, Immigration, Refugees and Citizenship Canada (IRCC)
  • Michelle Hogue, Associate Professor & Coordinator Indigenous Student Success Cohort, University of Lethbridge
  • Mariana Hudson, Provincial Coordinator, Education, Alzheimer Society of B.C.
  • Jennifer Ingram, Consulting Geriatrician, Member, Senior Care Network Central East Ontario, Provincial Geriatrics Leadership Ontario
  • Ian Jacobsen, Director, Indigenous Relations, Ontario Power Generation
  • Ashley Janes, Manager of Economic Analysis, Government of Northwest Territories
  • Daniel Jun Martinez, Medical Development Director, Amgen
  • Yusra Kabir, Policy/Economic Officer, Transport Canada
  • Elie Kassouf, Hematologist and Medical Oncologist, CISSS de Lanaudière, Quebec, Canada
  • Sampada Kukade, Director, Employer Engagement & Partnerships, and Program Marketing, Skills for Change
  • Sandra Lapointe, Director/ Professor, The/La Collaborative/ McMaster University
  • Sheny Khera, Associate Teaching Faculty, Academic and Clinical Director, Misericordia Family Medicine Centre, Department of Family Medicine, University of Alberta
  • Olaf Koester, Managing Partner & Principal, OHWK Business Management Advisory
  • Creig Lamb, Senior Policy Advisor, Brookfield Institute for Innovation and Entrepreneurship
  • Linda Lee, Associate Clinical Professor, Research Chair in Primary Care for Elders, Department of Family Medicine, McMaster University, Schlegel-UW Research Institute for Aging
  • Danielle Levine, Director / CEO, Chartered Professional Accountants (CPA BC) / Kanuu Indigenous Innovation Society
  • Stephen Lidington, Managing Director, Infrastructure and Financial Transactions, Colliers Project Leaders
  • Naomi Lightman, Assistant Professor, University of Calgary
  • Kerry Liu, Executive Vice President, Kinaxis
  • Carmen G. Loiselle, Professor, Director, Psychosocial Oncology and Cancer Nursing Programs, and Senior Researcher, Department
  • of Oncology, Ingram School of Nursing, Lady Davis Institute, Jewish General Hospital, CIUSSS Centre-Ouest
  • Terry Ma, Manager, Economic Development, Inuit Tapirit Kanatimi
  • Radha MacCulloch, VP & Head of Canada, Specialisterne North America
  • Matt MacPhee, Part-Time Faculty at Saint Mary’s University & Manager Business Design, Saint Mary’s University Entrepreneurship Centre
  • John Main, Member of Legislative Assembly, Government of Nunavut
  • Jennifer Major, Senior Program Lead, Health care Excellence Canada
  • Joshua Maldonado, Acting Director, Alberta Advantage Immigration Program
  • David Manii, Credit Origination, TD Securities
  • George Marchewa, Principal Economist, Government of Yukon
  • Lisa Maslanka, Senior Manager, Oncology Access and Policy, Amgen
  • Jeff Maurice, Director/President, Nunavut Tunngavik Inc./Nunaut Fisheries and Marine Training
  • Michelle McBane, Managing Director, StandUp Ventures
  • Tim McNeill, Deputy Minister Education, Nunatsiavut Government
  • Micah Melnyk, Acting Director, Nuclear Energy Division, Natural Resources Canada
  • Shannin Metatawabin, CEO, National Aboriginal Capital Corporations Association
  • Catherine Middleton, Professor & Director, Toronto Metropolitan University, Ted Rogers School of Technology Management
  • Katherine Minich, Lecturer, Carleton University
  • Naomi Mison, CEO and Founder, Discuss Dementia
  • David Moloney, Mutual Fund Indexer, CIBC
  • Philip Mondor, CEO, Tourism HR Canada
  • Darlene Murphy, Advisor to Vice President, National Research Council of Canada Industrial Research Assistance Program
  • Amar Narain, CIO & VP, Pizza Pizza Cindy Nestman, AVP HR Shared Services & Insights, The Co-operators
  • Kirk Nylen, Vice President, Integrated Discovery and Informatics Ontario Brain Institute
  • Kathleen Oliphant, Manager HR Reporting and Analytics, Worksafe BC
  • Barbara J. Orser, Professor of Entrepreneurship, Telfer School of Management, University of Ottawa
  • John Paul, Executive Director, Atlantic Policy Congress of First Nations Chiefs
  • Lucie Perreault, Program Director, FEDNOR
  • Stephen Piazza, Senior Manager, Canadian Cancer Society
  • Francois Picotte, Senior Economist, Government of Nunavut
  • Deborah Pietrusik, Chair, Plastics Alliance of Alberta
  • Viviane Poupon, President and CEO, Brain Canada
  • Stéphane Pronovost, A/Director Strategic Policy, Canadian Northern Economic Development Agency
  • Sunil Rajput, Director, Research, Health Innovation, Alberta Innovates
  • Carlo Rupnik, Senior Economist Indigenous and Northern Affairs
  • Daniel Safayeni, Vice President of Policy, Workforce Development Policy Council, Ontario Chamber of Commerce
  • Sina Sajed, Consulting Physician, MINT Memory Clinics, Toronto Memory Program
  • Stephan Schott, Associate Professor, School of Public Policy, Carleton University
  • Pierre Seguin, Policy Analyst, Canadian Northern Economic Agency
  • Mathieu Seguin, General Manager, TC Transcontinental Recycling
  • Abidah Shamji, National Director, Government Relations and Advocacy, JDRF/FRDJ Canada
  • John Shields, Professor, Toronto Metropolitan University
  • Pauline Shum, Founder, Wealthscope, and Professor, QEII Health Sciences Centre, Division of Medical Oncology, Dalhousie University
  • Meenu Sikand, Assistant Deputy Minister, Ontario Government
  • Crystal Smith, Chief Councillor, Haisla Nation, Chair, First Nations LNG Alliance
  • Stephanie Snow, Medical Oncologist, Associate Professor, QEII Health Sciences Centre, Division of Medical Oncology, Dalhousie University
  • Cam Sorenson, Manager, Indigenous Affairs, CAPP
  • Sharry Sowiak, Acting Director HR, Strathcona County
  • Christian Spence, Project Coordinator, Inuit Tapiriit Kanatami
  • Krista Steeves, Regional Associate Director, Atlantic and Central Region, Co-operative Education and Work-Integrated Learning Canada
  • Randy Steffan, Director, Public Policy and Government Relations, Alzheimer Society of Canada
  • Sharon Stevenson, Trust Manager, AFOA Canada
  • Jennifer Stewart, Manager, Advocacy and Education, Alzheimer Society of B.C.
  • Dale Sturges, National Managing Director, Indigenous Financial Services Group, RBC
  • Mahadeo Sukhai, Director of Research, Chief Inclusion and Accessibility Officer, Canadian National Institute for the Blind
  • Malcolm Taggart, Senior Economic Research Analyst, Government of Yukon
  • John Tahyer, Senior Vice President, Sales and Marketing, NOVA Chemicals and Committee Chair, American Chemistry Council—Plastics Division
  • Lisa Taylor, President, The Challenge Factory
  • Hillary Thatcher, Senior Director, Project Development, Indigenous Infrastructure, Canada Infrastructure Bank
  • Steven Tobin, Board Member, Ottawa Economics Association
  • Mansharn Toor, Research & Policy Analyst, Information and Communications Technology Council
  • Roopa Desai Trilokekar, Associate Professor, York University
  • Janvi Tuteja, Saskatchewan
  • Rural Coordinator, Saskatchewan Association of Immigrant Settlement and Integration Agencies (SAISIA)
  • Jim Valerio, Contractor, Innovation, Science and Economic Development Canada
  • Louis Verret, Associate Professor, Faculty of Medicine, Director, Faculty of Medicine, Laval University, Interdisciplinary Memory Clinic, CHU de Québec
  • Eva Villalba, Executive Director, Coalition Priorité Cancer au Québec
  • Brian Wade, Director, Inuvialuit Community Economic Develoment Org
  • Elka Walsh, National Learning and Skills Lead, Microsoft Canada
  • Janice Webb, HR Manager, Nunatsiavut Group of Companies
  • Carolyn Whiteway, Director, Atlantic Region Association of Immigrant Serving Agencies (ARAISA)
  • Christine Williams, Deputy Director and Head, Clinical Translation, Ontario Institute for Cancer Research

How We Measure the Degree to Which Our Work Has Resulted in Positive Change

Making an impact is a journey composed of many small steps to build understanding that the Wicked Problems facing our country have solutions. Through our work, we seek to bring about positive change.

The journey of impact culminates when leaders place such a high value on our insights that they are persuaded to take action. These actions result in new or adjusted policies and practices that provide social, environmental, and economic benefits to Canadians.

Through our impact key performance indicators, we track our organization’s steps on the journey to change. Our awareness and value indicators demonstrate how our research and expertise are being received outside of our organization. Our act narratives show how leaders are taking action based on our insights.

Act Narratives

Three people working at a bench in a coffee shop

Since its first release over 40 years ago, our annual Compensation Planning Outlook survey has grown a devoted and loyal following among compensation experts. Each year, the Outlook provides organizations with the information they require to inform their pay planning and compensation decision-making.

As part of our commitment to research excellence we regularly evolve our survey based on comprehensive practitioner feedback. In our most recent interviews and focus groups with compensation and total rewards professionals, they emphasized the importance they place on the information we provide.

A mainstay in our human resources subscription service, the Compensation Planning Outlook is relied on by HR professionals across Canada for its trusted, actionable insights.

2022 releases:

HR leaders told us:

If I just need one sound bite to say to the executive or board briefing it’s usually The Conference Board of Canada. It has a good reputation, and we don’t question the information.

I use that as an anchor to kind of reflect back on the other survey data, just to see where that sits in relation to that planning survey. It’s a go-to document.

[While] [w]e use a variety of the well-known compensation reports, it’s always nice to have the Conference Board reports and presentations because [they give] us that true, unbiased look, and I never have to worry about that.

Aerial view of town at night surrounded by water, mountains, and trees

The Centre for the North (CFN) is one of The Conference Board of Canada’s longest-operating multi-funded centres. With over a decade of research on issues facing Canada’s North, the Centre has focused thematically on supporting capacity development, regionally driven engagement, and Indigenous skills inclusion in the socio-economic development of the North.

In 2022, we released Fly-In, Fly-Out Labour in Canada’s North: Benefits, Challenges, and Social Impacts. This work provides one of the most comprehensive reviews of how Northern communities can better leverage local talent and make the most of temporary workers in the North. This is an example of the Centre for the North working with its members to identify long-standing challenges for Northern communities.

Our work generates research-based insights that address gaps in knowledge and support informed decision-making. The Canadian Executive Service Organization (CESO), a CFN member, relied heavily on our research to inform their feasibility study for procurement in the mining sector across the North.

One of CESO’s senior executives noted:

First, [the Conference Board’s] analysis on the existing business development supports available to Indigenous entrepreneurs across the North provided a key list of service providers that were included in the toolkit CESO produced for communities and Indigenous entrepreneurs. This list saved us time and staff resources, allowing us to complete the feasibility study earlier.

The second area where we had an opportunity was disseminating our findings and toolkit of information across key sectors across the North. The CFN worked with us to learn more about our project, prepare a written communication for CFN members, and [share] the information with the CFN network. As a result, CFN members have contacted CESO directly to look for opportunities to explore partnerships in delivering capacity development support to Indigenous entrepreneurs in the North.

Our commitment to the North and its peoples is reflected in the growing body of research and analysis created by the Centre for the North.

Close-up of hands welding metal

The Conference Board of Canada’s many research projects related to skills development and skills identification are increasingly being used to inform post-secondary institutions (PSIs) in their self-assessments of program effectiveness. The mismatch between the skills of new graduates and the skills that employers need is costing the Canadian economy billions in lost productivity. Our research Lost Opportunities: Measuring the Unrealized Value of Skill Vacancies in Canada estimates the unrealized value of skills vacancies to be over $25 billion.

Our multi-pronged research in the space in 2022 includes:

Orbis Communications provides a platform, Campus Connect, that is used by nearly all of the PSIs in Canada to host information on work- integrated learning programs and employment opportunities for students after graduation. Orbis had adopted our skills framework as a core component in the new “Anchor Competencies” that it uses to describe skills in its platform. The Campus Connect platform reaches over 1 million student accounts.

Preparing Canadians for the job market of the future—and helping them see where their skill set can take them today—is a key element of our significant investment in skills research

Electricity towers and lines at sunset

Finding new ways to generate electricity with reduced carbon emissions is critical to meeting Canada’s 2050 net-zero emissions target. The Conference Board of Canada’s Sustainability knowledge area has been at the forefront of discussions on how new energy sources can be leveraged to achieve these goals. Our research has centred on the opportunities presented by small modular reactors (SMRs). In 2022, our research focused on one of the greatest hurdles facing this technology: access to financing.

Our research in 2022 includes:

Our research in this area is having an impact. Alberta, Saskatchewan, New Brunswick, and Ontario released a joint strategic plan for the deployment of small modular reactors in March 2022 to address the country’s energy needs.

That strategic plan drew on the Conference Board’s analysis to highlight the economic benefits of SMRs for Ontario and Saskatchewan. Our research tells us that this technology offers Canada an opportunity to reclaim its position in the vanguard of nuclear power and has the potential to make a significant contribution to achieving our targets for reducing carbon emissions.

Shout-Out: Engagement Indicators Playbook

Woman wearing ballcap walking along wired fence

The Conference Board of Canada’s analysis of the pandemic’s impact on immigration, Counting on Immigration: Measuring the Pandemic’s Effect and Building Back Stronger, along with subsequent research and presentations, led us to be invited by Immigration, Refugees and Citizenship Canada (IRCC) to take part in the consultations on regional immigration levels plans. These virtual consultations inform the government’s annual levels plan report, which sets the immigration target for Canada on a three-year rolling basis.

This platform provides us with an opportunity to share our research with all federal and provincial immigration ministers in each region of Canada. We’ve been invited back to the table for at least the next two years and will be bringing our rigorous analysis and insights to help inform Canada’s immigration policies.

Impact report cover

Read Our Impact Report

January 23, 2023  •  20-min read

Where Leaders Turn When Faced with Canada’s Toughest Problems

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