Travel Markets Outlook

Updated: October 4, 2021

Canada’s Travel Markets Outlook to 2025

COVID-19 has been the worst industry crisis since the advent of global tourism in the 1950s. It will take years to climb back to its pre-pandemic glory, but there are encouraging signs for Canadian tourism in the months ahead.

With nearly half of Canadians are fully vaccinated. Canada’s economic recovery is also in full swing.

See each province’s travel market more clearly with our latest round of outlooks.

This Travel Markets Outlook series includes:

  • Skies are clearing
  • Domestic travel
  • Planes, trains and automobiles
  • Tourism from the United States
  • Tourism from overseas
  • Downside risks
  • The road ahead

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Woman outside holding a camera; man sitting in a train

Highlights

Variant strains of COVID-19 could be a threat to the industry. And after two lost summer seasons, the industry lacks an abundant workforce. However, there are several reasons to expect a healthy rebound to Canadian tourism over the next few years.

We expect both visitor numbers and tourism expenditures to reach their pre-pandemic levels by 2023. However, recovery will be uneven between provinces and cities.

At the national level, our tourism outlook is more optimistic than it was last fall. Positive travel intentions, vaccination rates in Canada and the U.S., Canada’s overall economic recovery, and elevated household savings give room for this optimism.

Domestic visits will increase by 20 per cent over 2020 levels this year. They will exceed 2019 levels in 2023.

Issue briefings

Provincial outlooks to 2024

British Columbia

Waking From Hibernation

15-min read  |  September 10, 2021

Alberta

Province’s Allure Brings Back Tourists

13-min read  |  September 22, 2021

Saskatchewan

Domestic Travel Ready to Surge

8-min read  |  September 8, 2021

Manitoba

Tourism on the Mend

8-min read  |  September 23, 2021

Ontario

On the Road Again

17-min read  |  September 21, 2021

Quebec

Quebec Says, “Bienvenue!

13-min read  |  September 21, 2021

Quebec city skyline from a river

Québec

Le Québec vous dit « Bienvenue! »

13-min read  |  October 4, 2021

New Brunswick

Difficulties Ahead

8-min read  |  September 21, 2021

Nova Scotia

Tourism Poised to Revive

10-min read  |  September 27, 2021

Prince Edward Island

Tourism Returns to the Island

8-min read  |  September 21, 2021

Newfoundland & Labrador

Visitors Coming ’Round By and By

10-min read  |  September 22, 2021

Yukon

Northern Lights at the End of the Tunnel

11-min read  |  September 21, 2021


Previous release

Up in the Air: Travel Markets Tourism Outlook—December 2020

Online experience  |  24-min read
December 20, 2020

Non-subscribers

Purchase the online experience ($705)


Previous release

British Columbia
Supernatural Times

7-min read  |  Feb 17, 2021

Alberta
COVID-19 Wilts Wild Rose Tourism

15-min read  |  Feb 24, 2021

Saskatchewan
The Land of the Living Skies Looks Inward

5-min read  |  Feb 17, 2021

Manitoba
Friendly Manitoba’s Tourism Left Colder 

6-min read  |  Feb 18, 2021

Ontario
Tourism Skips a Beat

7-min read  |  Feb 18, 2021

Quebec
Tough Times for Tourism in La Belle Province

15-min read  |  Feb 23, 2021

New Brunswick
Plans in Progress for the Picture Province

5-min read  |  Feb 17, 2021

Nova Scotia
Canada’s Ocean Playground Left Quiet

15-min read  |  Feb 23, 2021

Prince Edward Island
For Tourism, No Province Is an Island

6-min read  |  Feb 18, 2021

Newfoundland & Labrador
Tourism Operators Remain on the Rocks

15-min read  |  Feb 23, 2021

Yukon
Strange Days in the Land of the Midnight Sun

15-min read  |  Feb 23, 2021