Travel Markets Outlook

A Complicated Recovery

Updated: May 25, 2022

Man in hiking gear on a snowy mountain; airplane in the sky Man in hiking gear on a snowy mountain; airplane in the sky Man in hiking gear on a snowy mountain

Tourism in Canada may have reached a turning point. Two years of pandemic malaise have battered the industry, but the fever might finally be lifting. Canada’s doors are opening to visitors from far and wide. Attitudes toward the pandemic are changing. And businesses are hiring in anticipation of better times ahead.

Yet some symptoms remain and will take time to remedy. Prices for many tourism-related goods and services are high and rising. Workers are in short supply. Consumer confidence remains low. And it is too early to say whether we have seen the last of the pandemic. Tourists and tourism businesses will grapple with these challenges as the sector gradually recovers over the next several years.

  • Summary
  • Alberta
  • British Columbia
  • Saskatchewan
  • Manitoba
  • Ontario
  • Quebec
  • New Brunswick
  • Nova Scotia
  • Prince Edward Island
  • Newfoundland and Labrador
  • Yukon

Key findings

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Canada is opening for business again and tourism is expected to fully recover over the next several years. But sudden shocks can quickly restrain tourism activity. The spread of the Omicron variant and the rebound of restrictions underscore the precarity of the sector’s recovery.

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Labour shortages in the tourism industry will hinder growth and could reduce the quality and range of services that visitors can enjoy.

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Consumer confidence has trended downward in recent months. But we expect domestic travel to remain relatively strong this year and in 2023.

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Overseas visits to Canada will be the last to bounce back. Total overnight overseas visits will reach their pre-pandemic range by 2024 but will not fully surpass their pre-pandemic level until 2026.

Provincial outlooks to 2024

Forthcoming

Alberta’s Charms Bringing Back Visitors

Issue briefing  |  10-min read
May 19, 2022
Purchase issue briefing ($395)

Forthcoming

Nature: A Double-Edged Sword

Issue briefing  |  14-min read
May 11, 2022
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Forthcoming

Forthcoming

Visitors Coming ’ Round By and By

Issue briefing  |  10-min read
September 22, 2021
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Forthcoming

Time for a Lobster Roll

Issue briefing  |  14-min read
May 12, 2022
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Forthcoming

Ontario, Yours to Rediscover

Issue briefing  |  14-min read
May 20, 2022
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Forthcoming

Tourism Ready for Its Comeback

Issue briefing  |  8-min read
May 17, 2022
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Forthcoming

Domestic Travel Ready to Surge

Issue briefing  |  8-min read
September 8, 2021
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Forthcoming

Welcoming Back the World

Issue briefing  |  11-min read
May 16, 2022
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Previous releases

A Shot in the Arm for Canadian Tourism

COVID-19 has been the worst industry crisis since the advent of global tourism in the 1950s. It will take years to climb back to its pre-pandemic glory, but there are encouraging signs for Canadian tourism in the months ahead.

Online experience  |  24-min read
August 19, 2021

Alberta

Province’s Allure Brings Back Tourists

13-min read  |  September 22, 2021

British Columbia

Waking From Hibernation

15-min read  |  September 10, 2021

Manitoba

Tourism on the Mend

8-min read  |  September 23, 2021

New Brunswick

Difficulties Ahead

8-min read  |  September 21, 2021

Newfoundland & Labrador

Visitors Coming ’ Round By and By

10-min read  |  September 22, 2021

Nova Scotia

Tourism Poised to Revive

10-min read  |  September 27, 2021

Ontario

On the Road Again

17-min read  |  September 21, 2021

Prince Edward Island

Tourism Returns to the Island

8-min read  |  September 22, 2021

Quebec

Quebec Says, “Bienvenue!

13-min read  |  September 21, 2021

Québec

Le Québec vous dit « Bienvenue! »

13-min read  |  October 4, 2021

Saskatchewan

Domestic Travel Ready to Surge

8-min read  |  September 8, 2021

Yukon

Northern Lights at the End of the Tunnel

11-min read  |  September 21, 2021

Questions?

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