Travel Markets Outlook

On the Heels of a Successful Summer

In many places, the pace of tourism’s rebound pushed beyond what the industry was prepared to handle. Frenetic activity at airports and passport offices made national headlines. Lingering pandemic travel procedures drew the ire of some industry representatives as perceptions of the risk posed by COVID-19 shifted. But despite these challenges, the tourism sector’s recovery began in earnest. From this new vantage point, what will the next phase of the recovery look like?

January 20, 2023  •  8-min read

Provincial outlooks to 2024

Alberta

Tourism on the Mend, but Risks Remain Elevated

January 20, 2023  •  19-min read

Forthcoming

British Columbia

Slow Return of Chinese Travellers Interrupting Recovery

January 23, 2023  •  23-min read

Forthcoming

Manitoba

Travel Recovery Will Continue in 2023

January 24, 2023  •  20-min read

Forthcoming

New Brunswick

New Roadmap for the Future

January 24, 2023  •  12-min read

Forthcoming

Newfoundland & Labrador

Coming Home at Last

January 23, 2023  •  12-min read

Forthcoming

Nova Scotia

Rising Tides for Tourism

January 24, 2023  •  17-min read

Forthcoming

Ontario

Rediscovering Ontario

January 24, 2023  •  20-min read

Forthcoming

Prince Edward Island

Emerging From the Storm

January 24, 2023  •  20-min read

Forthcoming

Quebec

Attache Ta Tuque!

January 23, 2023  •  17-min read

Forthcoming

Québec

Attache Ta Tuque!

23 janvier 2023  •  17 min lecture

Forthcoming

Saskatchewan

The Sky’s the Limit

January 20, 2023  •  11-min read

Forthcoming

Yukon

Emerging From the Wilderness

January 24, 2023  •  10-min read

Forthcoming

A Complicated Recovery

Tourism in Canada may have reached a turning point. Two years of pandemic malaise have battered the industry, but the fever might finally be lifting. Canada’s doors are opening to visitors from far and wide. Attitudes toward the pandemic are changing. And businesses are hiring in anticipation of better times ahead.

June 1, 2022 • 8-min read

Alberta

Alberta’s Charms Bringing Back Visitors

May 19, 2022  •  10-min read

Forthcoming

British Columbia

Nature: A Double-Edged Sword

May 11, 2022  •  14-min read

Forthcoming

Manitoba

Strong Recovery Expected but Challenges Remain

May 12, 2022  •  12-min read

Forthcoming

New Brunswick

Travel Up in New Brunswick but High Gas Prices a Downer

May 17, 2022  •  9-min read

Forthcoming

Newfoundland & Labrador

Welcome Home

May 27, 2022  •  10-min read

Forthcoming

Nova Scotia

Time for a Lobster Roll

May 12, 2022  •  14-min read

Forthcoming

Ontario

Ontario, Yours to Rediscover

May 20, 2022  •  14-min read

Forthcoming

Prince Edward Island

Tourism Ready for Its Comeback

May 17, 2022  •  8-min read

Forthcoming

Quebec

Momentum Builds in Quebec’s Multi-Year Travel Market Recovery

May 25, 2022  •  10-min read

Forthcoming

Saskatchewan

Long Road to Recovery Lies Ahead

June 1, 2022  •  11-min read

Forthcoming

Yukon

Welcoming Back the World

May 16, 2022  •  11-min read

Forthcoming

Authors

Senior Economist

Canadian Tourism Research Institute

This institute serves the travel and tourism industry by providing in-depth analysis of travel activity by both Canadians and visitors. Keep up-to-date on trends and market intelligence though consolidated global data, regional forecasts, and seasonal travel surveys.

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