In this report, we consider the factors affecting recovery in the Nova Scotia tourism industry, including the impact of labour market tightness and discretionary spending concerns.
Travel to the province from all points has experienced a promising resurgence, but can it reach pre-pandemic levels in view of continued economic challenges both within Canada and abroad? What impact does higher-than-national-average population growth in Ontario and New Brunswick, and in Nova Scotia itself, have on domestic travel to the province? What is sparking increased U.S. travel to Nova Scotia despite lower air capacity? We share our outlook for the Nova Scotia travel market, including the forces that will help or hinder growth over the period.
Read the issue briefing to get our full analysis.
Key findings
Nova Scotia snapshot
Overview
Domestic activity
United States and overseas
City highlight: Halifax
Overall performance
Appendix A—Bibliography
Methodology
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