Index of Consumer Confidence

Canadian Consumers are Regaining Confidence

Unlike last month, Albertans are feeling less confident about their finances in this month’s survey. The proportion of Albertan households believing their current financial situation has improved compared with six months ago dropped 0.1 points in September to 29.9 per cent.

October 15, 2024   •   8-min read

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The Index of Consumer Confidence is based on the Conference Board’s survey of Canadian households. It tracks consumers’ levels of optimism regarding current economic conditions, personal financial positions, short-term employment outlook, and making major purchases—as well as their expectations for the coming six months.

This index is a crucial indicator of near-term sales for companies in the consumer products sector.

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Economist

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