Index of Consumer Confidence

Consumer Confidence Sees Another Month of Growth

Consumers’ financial outlooks improved, likely influenced by news of weaker price gains as it was announced inflation cooled to 2.9 per cent in January. Although a small change, both current and future financial outlooks saw a decrease in pessimism this month. This could be a result of consumers expecting some respite from financial strain if interest rates are lowered in the near term.

March 18, 2024   •   8-min read

4.9 points to 66.3

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The Index of Consumer Confidence is based on the Conference Board’s survey of Canadian households. It tracks consumers’ levels of optimism regarding current economic conditions, personal financial positions, short-term employment outlook, and making major purchases—as well as their expectations for the coming six months.

This index is a crucial indicator of near-term sales for companies in the consumer products sector.

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