Chinese Visitors Remain the Billion-Dollar Question British Columbia’s Travel Markets Outlook to 2027—January 2024

Chinese Visitors Remain the Billion-Dollar Question British Columbia’s Travel Markets Outlook to 2027—January 2024

Provincial
Pages:15 pages11 min read

Author: The Conference Board of Canada

$395.00

This briefing contains a review of and outlook for tourism activity in British Columbia. It examines domestic, U.S., and overseas activity and considers the situation in Vancouver.

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British Columbia’s tourism market is highly dependent on Chinese visitors. However, in 2023 their return has been slow. What are/were the main reasons for this decline? When will Chinese visitor numbers fully recover? And how will this weigh on B.C.’s overall tourism recovery?

During the peak tourism season in 2023, wildfires prevented tourists from visiting British Columbia. How will future wildfires affect B.C.’s tourism industry? There is a lack of hotel space in Vancouver. With major events coming to the city in 2024, 2025, and 2026, how will city officials deal with this shortage?

Read the issue briefing to get our full analysis.

Key findings
British Columbia snapshot
Overview
Domestic activity
United States and overseas
City highlight: Vancouver
Overall performance
Bibliography
Methodology

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