Women technology entrepreneurs travel longer routes from start-up to scale-up. For example, compared with the men in our study, women reported doing more funding pitches than men and taking longer to raise their Series A financing.
Women were more likely to initially self-fund their businesses while men were more likely to rely on angel investors, friends, and family.
While growing a business from an idea to a multi-million-dollar enterprise is an arduous challenge for both men and women, women identified a number of unique challenges and explicitly articulated the need for entrepreneurs to have “grit” and “resilience.”
When pitching their business to venture capitalists, women emphasized their business’s financial sustainability while men emphasized their business’s growth potential.
Men founders reported being approached regularly by venture capital firms interested in investing in their business, while women founders reported little proactive outreach from venture capital firms.
Women entrepreneurs’ leadership style is highly people-focused with a strong emphasis on integrating organizational values into the fabric of their organizations and creating inclusive environments.