The middle class, and other income-based consumer segmentations, is an insufficient concept for identifying and prioritizing growth opportunities across markets in the modern, connected consumer economy. Those frameworks ignore two important considerations: consumer mindset and engagement, and access to goods and services. To address these shortcomings, we have developed a new framework to identify the consumers able and ready to be higher spenders. We call them Connected Spenders—and they will account for 46 percent of the world’s consumption over the next decade.
Connected Spenders: The Digital Consumer of the Future
Connected Spenders: The Digital Consumer of the Future
Human Resources
$300.00
Join our panel of experts for an exclusive first look at The Demand Institute’s latest report as they provide valuable information about this new group of consumers and how they serve as a signal for where global consumption is headed in the future.
About Louise
Louise Keely is a founding member of The Demand Institute and most recently served as President. Louise concurrently serves as an Executive Vice President at Nielsen, one of The Demand Institute’s sponsoring organizations.
About Brian
Brian Anderson is an Associate Program Director at The Demand Institute®. In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Sold in China and No More Tiers, and his research on American Communities appeared in the 2013 report, A Tale of 2000 Cities.
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