CEO Challenge Reflections: On the Record with Fred Keller

Fred Keller is chairman and CEO of Cascade Engineering, which he founded in 1973. His innovative management approach and commitment to sustainability are recognized frequently in business and industry publications.

In this report, Keller sits down with The Conference Board and shares his thoughts on the challenges raised in the 2011 CEO Challenge report; some implications for Cascade’s industry, market size, and geographic location; and where he thinks future research efforts should be focused.

Cascade Engineering provides manufacturing, market support, and consulting services to firms in automotive and commercial trucking, solid waste, recycling, furniture, material handling, and renewable energy industries. While maintaining its core competency in plastic injection molding, Cascade’s success in finding new markets beyond its roots in the auto industry has helped it grow at 20 percent per year for the past two years.