This report contains a review of and outlook for tourism activity in Yukon, assessing the impact on tourism of COVID-19 and the public health restrictions. It examines domestic, U.S., and overseas activity.
Document Highlights
- Visits by international tourists make up a larger share of total visits in Yukon than they do in any province. The return of these visitors will kick-start tourism’s recovery in the territory this year. Overnight visits from both the United States and overseas will rise back to their pre-pandemic range by 2024.
- Initiatives to boost awareness within Canada of Yukon as a tourism destination may help to replace some of the lost revenues resulting from fewer international visitors over the next few years. Total domestic visits will recover to their pre-pandemic range in 2023, while total overnight visits will recover by 2025.
- Tourism in Yukon typically accounts for a larger share of total GDP than it does in any of the provinces. The territorial government and industry associations are providing strong institutional guidance and support for the sector’s recovery.
- Labour shortages in the accommodation and food services sector are even more severe in Yukon than they are in the rest of the country. Easing territorial requirements for hiring seasonal international workers may help, though shortages will linger.
- High travel price inflation will deter some visitors from travelling to Yukon this year. With balance sheets already strained after two years of few visitors, businesses will also struggle to manage costs.
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