Stampeding Toward Recovery: Alberta’s Travel Markets Outlook to 2027

Adventure backpacker with camera standing at mount Assiniboine, Alberta, Canada.

Stampeding Toward Recovery: Alberta’s Travel Markets Outlook to 2027

Canadian Economics Travel and Tourism
Pages:16 pages15 min read

Author: The Conference Board of Canada

$395.00

This report contains a review of and outlook for tourism activity in Alberta. It examines domestic, U.S., and overseas activity and considers the situation in Calgary and Edmonton.

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In this annual report, we explore the impact of new tourism investments, population and work force dynamics, and the province’s media profile on Alberta’s tourism sector.

Interest in travel and tourism to Alberta is on the rebound, thanks in part to the province’s marketing efforts. But will the ongoing wildfire threats as well as short- and medium-term labour market challenges hinder Alberta’s growth prospects in this sector? How will the increased focus on sustainability impact ongoing tourism planning and investment? We share our outlook for Alberta’s tourism activity, including the situation in Calgary and Edmonton.

Read the issue briefing to get our full analysis.

Key Findings
Alberta Snapshot
Overview
Domestic Activity
United States and Overseas
City Highlight: Calgary
City Highlight: Edmonton
Overall Performance
Methodology

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