Recovery Lagging, But Province Has Plenty of Potential: Saskatchewan’s Travel Markets Outlook to 2027

In this report, we consider the tourism industry in Saskatchewan, which has not yet fully recovered from the disruption spurred by the pandemic.

The principal risk to both intra- and, to a greater extent, interprovincial visits to Saskatchewan this year is the potential impact of a more severe economic slowdown in 2023 or 2024. Also impacting visitation are labour market challenges, still-recovering domestic air capacity, and geographic challenges. How will lower wages and supply-side issues impact the tourism industry? Will the province be able to draw on its unique offerings, such as the aurora borealis and unique Indigenous experiences, to attract domestic and international visitors?

Read the issue briefing to get our full analysis.