Rediscovering Ontario: Ontario’s Travel Markets Outlook to 2026

green canoe pulled up on shore of a lake

Rediscovering Ontario: Ontario’s Travel Markets Outlook to 2026

Pages:14 pages20 min read

Author: The Conference Board of Canada


This report contains a review of and outlook for tourism activity in Ontario. It examines domestic, U.S., and overseas activity and considers the situation in Ottawa, Toronto, and the Niagara region.

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In this research, we examine the effects of labour shortages, return of at-capacity sporting events and concerts, and the ongoing energy crisis in Europe on Ontario’s tourism activity.

As the majority of visits to Ontario from the U.S. are made by car, how will high gasoline prices affect tourism recovery in the province’s key cities? When will the number of overnight trips to the province attain 2019 levels? We share our travel markets outlook for Ontario, including short-term and medium-term forecast risks.

Read the issue briefing to get our full analysis.

Key Findings
Ontario Snapshot
Domestic Activity
United States and Overseas
City Highlight: Toronto
City Highlight: Ottawa
City Highlight: Niagara
Overall Performance


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