Rediscovering Ontario: Ontario’s Travel Markets Outlook to 2026

In this research, we examine the effects of labour shortages, return of at-capacity sporting events and concerts, and the ongoing energy crisis in Europe on Ontario’s tourism activity.

As the majority of visits to Ontario from the U.S. are made by car, how will high gasoline prices affect tourism recovery in the province’s key cities? When will the number of overnight trips to the province attain 2019 levels? We share our travel markets outlook for Ontario, including short-term and medium-term forecast risks.

Read the issue briefing to get our full analysis.