Managing Customer Data for Strategic Advantage

This report from the Conference Board Inc. presents the results of a survey of forty-five companies and in-depth interviews with corporate executives, on the goals, effectiveness, and importance of their customer data management programs.

Document Highlight

Topics Covered:

• Beginning the Journey.
• Collecting and Analyzing Data.
• Moving from Models to Action.
• Current Challenges, Future Solutions.
• The Benefits of Sharper Metrics.
• Defining Success.
• Continuing the Journey.