Return of Chinese Visitors Will Boost Visitation: British Columbia’s Travel Markets Outlook to 2027

It will be another abnormal year for tourism in British Columbia. But, despite an abundance of bad news, the outlook looks a bit brighter. How much will total visits to British Columbia grow in 2023, 2024, and 2025? How close did domestic travel to British Columbia recover to pre-pandemic levels in 2022? How much will overnight domestic visits increase this year and next? Will elevated price growth and worker shortages in the accommodation and food service industries continue to challenge the recovery of the province’s tourism sector in 2023? And will the return of Chinese visitors this year contribute to the growth of overnight visits from overseas? Read the issue briefing to get our full analysis.

How will business travel fare in Vancouver compared with the rest of the province? We expect strong demand for tourism services in the province, but how will supply-side challenges and the job vacancy rate constrain growth? We share our travel markets outlook for British Columbia, including short-term and medium-term forecast risks.

Read the issue briefing to get our full analysis.