Branding Challenges in the Great China Breakout

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Branding Challenges in the Great China Breakout

Human Resources
Pages:4 pages7 min read

Author: William Fingleton

$135.00

Brief reports, produced weekly by the Conference Board, Inc., that address the most pressing business issues of the day.

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Brief reports, produced weekly by the Conference Board, Inc., that address the most pressing business issues of the day.

 

Document Highlights

The domestic market in China for many manufactured goods is heavily saturated in several sectors, leading to stiff competition and squeezing profit margins. This is causing Chinese manufacturers to launch their brands on the world market.

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