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Jennifer Hendry

Lead Research Associate, Canadian Tourism Research Institute Lead, Economic Forecasting


In her role as Senior Research Associate at the Canadian Tourism Research Institute, Jennifer is responsible for the production of regular reports on Canadian outbound leisure travel. She conducts regular surveys of Canadians and their outbound travel intentions and motivations, and is also responsible for producing an annual five-year outbound travel forecast to more than 50 destinations. In addition, Jennifer provides the travel health insurance industry with reports and forecasts on policy sales and premiums related to the number of Canadians with private travel health insurance coverage.

Past Work Experience

She has spent her career conducting policy analysis, analyzing travel research, and assessing the sector’s contribution to individual destinations and national economies, including its relation to labour force dynamics.

Academic Background

Jennifer has degrees in Tourism Management, Research Analysis, and Communications.