This bimonthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.
Document Highlights
Tourism and Entertainment Marketing: Exporting the Scenery to Import the Tourists — In today’s digital age, it is becoming increasingly difficult to determine the best marketing strategies for reaching target audiences. In this article, we explore “entertainment marketing,” advertising that is as much about entertainment as it is about selling products and provides opportunities to showcase Canadian travel experiences in ways no single print or television advertisement could match.
Cheaper Flights Are Doing More than Putting Heads in Beds — Flying has become increasingly affordable thanks, in large part, to the pressure put on ticket prices by low-cost air carriers. In this article, we look at both the impact of low-cost carriers and the residual affects on the hotel industry. The article also touches on what hotels are doing to offset the impact of third-party providers such as hotels.com and expedia.com.
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