Corporate sustainability initiatives deserve the attention of CFOs. In 2010-2013, revenues from sustainable products and services grew at six times the rate of overall revenues in companies we studied.
Driving Revenue Growth through Sustainable Products and Services: Implications for Chief Financial Officers
Driving Revenue Growth through Sustainable Products and Services: Implications for Chief Financial Officers
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Corporate sustainability initiatives, sometimes perceived as expensive and isolated “nice-to-haves,” can be profit centers, according to our study of trailblazers in the field. Our research finds that a sustainable product portfolio grows the bottom line at an accelerated pace: six times the rate of overall company revenues, according to our sample. Financial involvement in such products is mushrooming, as commercial and investment banks underwrite large-scale solutions through asset finance, tax equity, and green bonds. All this suggests that CFOs should be front and center in sustainability strategy.