Despite the importance of innovation, companies often lack a comprehensive framework to measure it. This report reviews approaches to measure innovation and presents a comprehensive, flexible framework to guide business decisions.
Signposts of Innovation: Toward Better Innovation Metrics for Business—A Primer
Signposts of Innovation: Toward Better Innovation Metrics for Business—A Primer
Innovation and Technology
$220.00
This report provides an overview of approaches to innovation measurement and dives more deeply into the metrics which can help businesses to track, monitor, and assess innovation performance. The Signpost of Innovation framework identifies six key areas (technology, digitization, customer experience and branding, environmental and social sustainability, internal innovation network, and external innovation ecosystem) and provides guidance on the kind of innovation metrics to populate each of those signposts.
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