Long Road to Recovery Lies Ahead: Saskatchewan’s Travel Market Outlook to 2026

The Conference Board of Canada, June 1, 2022
Issue Briefing
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This report contains a review of and outlook for tourism activity in Ontario, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity as well as the situation in Ottawa, Toronto, and the Niagara region.

Document Highlights

  • Reliance on in-province tourism helped tourism expenditures in Saskatchewan fall by the least amount out of all Canadian provinces in 2020.
  • Even so, the drop was so significant that we don’t expect spending to fully recover until 2025.
  • In-province travel will be the first segment of tourism to recover, followed by international travel, while interprovincial visits will lag behind.
  • Employment in tourism-related industries remains well below pre-pandemic levels and job vacancies are high, meaning businesses may have a tough time finding staffing to keep up with the projected increase in demand.
  • Government spending dedicated to improving the province’s natural parks and attractions, the major draw to the province, should help to draw visitors over the medium term.

Table of Contents

Key Findings
Saskatchewan Snapshot
Overview
Domestic Tourism
United States and Overseas
Overall Performance
Methodology

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