Visitors Coming ‘Round By and By: Newfoundland and Labrador’s Travel Markets Outlook to 2025

The Conference Board of Canada, 11 pages, September 22, 2021
Issue briefing
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This report contains a review of and outlook for tourism activity in Newfoundland and Labrador, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity.

Document Highlights

  • Newfoundland and Labrador’s tourism industry will begin recovering in the second half of this year. The province has reopened to fully vaccinated travellers, businesses are reopening, and events are picking up. However, some capacity limits remain.
  • After comparatively solid same-day visits last year, we forecast that total visits to the province will grow by 4 per cent this year. Visits will reach their 2019 level once again in 2022, while overnight travel to the province will recover by 2023.
  • Domestic visits make up the majority of total visits to Newfoundland and Labrador, but international visitors spend far more than Canadian visitors. Tourism expenditures in the province are expected to recover in 2023 when more U.S. and overseas visitors return.
  • Limited air access to Newfoundland and Labrador will dampen arrivals of U.S. and overseas visitors for at least the next two years. However, the return of cruise ships (in earnest) next year bodes well for the province’s tourism sector.
  • Tourism has the potential to be a growth industry in Newfoundland and Labrador. Attracting off-season visitors through a year-round promotions program and broadening the scope of Newfoundland and Labrador’s tourism industry were two recommendations in a recent government-commissioned report on solving the province’s fiscal woes.

Table of Contents

Key findings
Newfoundland and Labrador snapshot
Domestic activity
United States and overseas
Overall performance

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