Canada’s Ocean Playground Left Quiet: Nova Scotia’s Travel Markets Outlook to 2024

The Conference Board of Canada, 13 pages, February 23, 2021
Issue briefing
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This report contains a review of and outlook for tourism activity in Nova Scotia, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity.

Document Highlights

  • In 2020, Nova Scotia was a member of the Atlantic Bubble that allowed unrestricted interprovincial travel among the four Atlantic provinces. This meant Nova Scotia could welcome tourists from the other Atlantic provinces.
  • With limits on both domestic and international travel, Nova Scotians turned to other recreational pursuits in 2020. Unadjusted retail sales in 2020 for sporting goods, hobby, book, and music stores between June and August were up about 12 per cent from a year earlier both provincially and nationally.
  • The recovery of Nova Scotia’s tourism industry will take several years. Tourism expenditures are forecast to rebound by 79 per cent in 2021 but will not reach pre-pandemic levels until 2023.
  • Resident sentiment about out-of-province visitors will likely remain cool even after a vaccine is widely distributed among Canadians.

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