Fake news. Increasing concerns around the use of personal data. Growing populism. Upheavals in government. Employee activism. Widespread disruption of industries and companies. Now more than ever, trust is an asset that institutions must cultivate.

The 2018 Edelman Trust Barometer delves into the shifting societal and economic forces that are challenging people’s belief in institutions, and identifies new opportunities for leaders to build trust with stakeholders. Canada’s profile is unique and offers some distinct opportunities to leverage and build on trust.

In this webinar, Scott Evans discusses the Canadian and global findings of the 18th annual Edelman Trust Barometer, a survey that provides a robust exploration of trust in business, government, NGOs, and media. This session will explore:

• The state of trust in Canadian business, government, NGOs and media;
• A benchmark of Canada’s performance as it relates to trust against the US and other global markets;
• The implications trust has on Canadian business and what leaders can do to foster and maintain credibility;
• Long-term strategies that businesses can utilize to address market dynamics and build trust;
• And more.

About Scott

Scott Evans is the General Manager and is responsible for the strategic direction, growth and management of Edelman Toronto, the largest of the agency’s five Canadian offices.

Scott has more than twenty years of communications experience in the agency setting and has worked across a wide range of clients in the private, public and not-for-profit sectors. Prior to his role as General Manager, Scott was Co-Deputy General Manager of Edelman Toronto and National Sector Leader, Health.

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