Time for a Lobster Roll: Nova Scotia’s Travel Markets Outlook to 2026

The Conference Board of Canada, 15 pages, May 12, 2022
Issue Briefing
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This report contains a review of and outlook for tourism activity in Nova Scotia, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity.

Document Highlights

  • Total visits to Nova Scotia will rebound to their pre-pandemic level in 2024. Total overnight visits will surpass that range in 2025.
  • Most provinces are struggling with inflation and labour shortages, and Nova Scotia is no exception. As visitors return in earnest, higher costs and lower capacity will limit the pace of recovery.
  • Strengthened by institutional support, business travel will likely make a strong recovery in Nova Scotia. Halifax’s Integrated Tourism Master Plan aims to attract more conferences and business events outside of the peak tourism season.
  • As part of its plan to increase visits, Nova Scotia is building greater awareness of its tourism offerings. Provincial investments in marketing campaigns and efforts to secure more film production in Nova Scotia will help to build a broader visitor base.

Table of Contents

Key Findings
Nova Scotia Snapshot
Overview
Domestic Activity
United States and Overseas
City Highlight: Halifax
Overall Performance
Methodology

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