In this webinar, Greg Hermus and Jennifer Hendry will discuss the latest results of the seasonal travel intentions survey, conducted in April 2017. In addition to trip intentions and traveler characteristics, the presentation will also touch on:
- past performance by region;
- trip motivations;
- trip planning techniques;
- decision factors and booking timelines;
- use of travel agents and other tourism suppliers;
- insurance coverage;
- the sharing economy;
As Associate Director of the Canadian Tourism Research Institute (CTRI), Greg Hermus is responsible for The Conference Board of Canada’s travel forecasts and economic impact analysis. He also leads CTRI’s work in monitoring the state of the Canadian tourism sector for various government tourism departments as well as many private businesses. Greg joined The Conference Board of Canada in 1989 and is well known in the tourism community for his ability to develop tourism related economic models and remains active by participating in many industry working groups.
As Senior Research Associate at the Canadian Tourism Research Institute, Jennifer Hendry is responsible for the production of regular reports on Canadian outbound leisure travel. She conducts regular surveys of Canadians and their outbound travel intentions and motivations, and is also responsible for producing an annual five-year outbound travel forecast to more than 50 destinations. Jennifer has degrees in Tourism Management, Research Analysis, and Communications. She has spent her career conducting policy analysis, analyzing travel research, and assessing the sector’s contribution to individual destinations and national economies, including its relation to labour force dynamics.
About the Canadian Tourism Research Institute
The Canadian Tourism Research Institute serves the travel and tourism industry by providing sound insights, foresights, and models. With timely and insightful interpretation of data, subscribers are kept up-to-date on what’s hot and what’s not.
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