Canadian Corporate Community Investment: Emerging Trends and Impact Measurement

The Conference Board of Canada, 67 pages, August 10, 2015
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This report provides a detailed analysis of the Canadian Corporate Community Investment Survey 2014 results, which focus on emerging trends in community investment (CI) and the measurement of CI impacts.

Document Highlights

Community investment (CI) is an important part of the evolving Canadian corporate landscape, as organizations seek new and innovative ways to direct their investments and measure results. The corporate goal is to develop, implement, and integrate new CI programs that are cost-effective and aligned with business strategies. Using data from the Conference Board’s Canadian Corporate Community Investment Survey 2014, this report identifies and analyzes emerging trends in Canadian corporate community investment and explores CI impact measurement methods and issues. In total, 117 companies responded to the survey, which was developed through a literature review and interviews with CI professionals.

The report provides Canadian organizations with in-depth information that is highly relevant to their CI strategies and operations. It shares survey results to help businesses better understand and compare their CI programs, recognize industry-specific emerging trends, and identify options for improving their measurement and evaluation of impacts.

Table of Contents

Executive Summary

Chapter 1—Introduction

  • Background
  • Purpose of the Report
  • Developing a Deeper Understanding of Community Investment
  • Survey Methodology
  • Organization of the Report

Chapter 2—Community Investment Programs

  • Profile of Survey Respondents
  • Nature of Community Investments
  • Value of Community Investments
  • Conclusion
  • Chapter 3—Selection of Investment Priority Area

  • Review of Investment Priority Areas
  • Community Investment Partnerships
  • Senior Leadership Engagement
  • Conclusion
  • Chapter 4—Measuring and Evaluating Community Investment Efforts

  • Tracking Corporate Community Investment Results
  • Measuring and Evaluating Corporate Community Investment Results
  • Reporting Corporate Community Investment Results
  • Strengthening Corporate Community Investment Measurement
  • Conclusion
  • Chapter 5—Implications

  • Implications for Organizations
  • Implications for Community Investment Practitioners
  • Implications for Community Partners
  • Conclusion

    Appendix A—Note on Methodology

    Appendix B—Respondents

    Appendix C—Bibliography

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