Creating 'Gotta Have It' Products and Services: Thinking Like Steve Jobs

The Conference Board of Canada, July 8, 2015
Recorded Webinar
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Most people believe that persuasion, persistence, and overcoming objections are necessary ingredients in convincing someone that they need what you’re offering. Steve Jobs knew differently. Part of the genius of Steve Jobs was his ability to be incredibly expansive in his thinking initially, and then develop it into a focus. He had a keen ability to notice things, which is substantially different from simply seeing, watching, looking or hearing. As renowned British psychoanalyst Wilfred Bion said “the purest form of listening (ie. Noticing) is to listen without memory or desire.”

In this webinar Dr. Mark Goulston will deconstruct this process into a sequence of noticing that will enable you to look into and create your future just as Jobs did for Apple. Creating ‘Gotta Have It’ Products and Services: Thinking Like Jobs will explore how to think like Steve Jobs and create a "gotta have it" mentality for your clients and workplaces.

Webinar Highlights

Creating a product or service the standard method requires you to be persuasive, persistent, overcome objections and be compelling in order to convince people that they need what you have developed. This method requires valuable resources that in this age of doing more with less could be better allocated elsewhere. In this 60 minute webinar you will learn how to:

  • create a product or service that has the "gotta have it" element, allowing you to focus your attention elsewhere while the demand increases of it's own volition
  • follow the leadership process that Steve Jobs knew and practiced, including the steps of defining reality, declaring intention and deciding strategy
  • see your clients, customers, and even employees in a new way that will allow you to lead your organization more effectively and turn your vision of the future into reality.

About Mark

Photo of Dr. Mark GoulstoneDr. Mark Goulston has 30+ years as a clinical and nationally recognized psychiatrist and UCLA professor. He is a business advisor, consultant, speaker, trainer and coach who increases people's ability to get through to anyone. He is the author of six books including "Just Listen" Discover the Secret to Getting Through to Absolutely Anyone which became the top book on listening in the world. He writes for Harvard Business Review, Business Insider, Fast Company, Psychology Today and the Huffington Post.

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