City Magnets III: Benchmarking the Attractiveness of 50 Canadian Cities
The Conference Board of Canada, 153 pages,
September 18, 2014
City Magnets III grades and ranks 50 Canadian cities according to features that make them attractive to mobile populations.
- An attractive city is attractive to everyone—despite the different weight migrants may attach to the various aspects that make cities appealing.
- In deciding where to live, all migrants value cities that offer centres of innovation the most. For university-educated migrants, features related to society are second-most important, followed by a city’s economic strength. For migrants without a university education, it’s the environment.
- But overall, the 6 “A” cities are at the top of the list regardless of education levels—Waterloo, Calgary, Ottawa, Richmond Hill, Vancouver, and St. John’s. Each offers a unique combination of attributes that add up to a great place to live.
- The 17 overall “C” cities have poor grades for either economy or society, or in a few instances, for both.
- The 13 “D” cities are struggling to attract migrants regardless of whether the migrants have a university degree. Most of these cities are in Ontario, and all but one are small or mid-sized.
Table of Contents
- City Selection
- Indicator Selection
- Rankings for Each Indicator
- Rankings for Each Category
- Overall Rankings
Chapter 10—Magnetic North: The Attractiveness of Canada’s Cities
- “A” Cities: Strong Magnets
- “B” Cities: Magnetic Appeal
- “C” Cities: Room for Improvement
- “D” Cities: Struggling to Attract
Appendix A—Retrospective: Looking Back at City Magnets II
Appendix C—Indicators of Performance in Each Category, by City