Employee Perspectives

Helping HR leaders align their employee value proposition with what matters most to their employees.

By Human Resources Team • Updated November 20, 2025

The Employee Perspectives research series is the first in Canada to offer a comprehensive, data-driven view of employee preferences regarding all aspects of total rewards and the employee experience, and to examine how those preferences vary across different demographic groups, such as age, gender, and occupation.

While salary and benefits remain important, today’s employees are placing greater value on other elements, such as workplace flexibility, career development opportunities, and organizational culture. This research series is a strategic resource for HR professionals seeking to align their employee value proposition (EVP) with employee preferences and future-proof their retention and attraction strategies by understanding what truly matters to the Canadian workforce.

The research series includes an overview, key findings, insights, and a dashboard to explore data by occupation, gender, age group and more. A case study will also be available.

Topics covered in the series:

what total rewards matter most to employees
reasons employees leave their jobs
employee preferences for workplace flexibility
value of salary in total rewards

Make data-driven HR decisions

Whether you’re optimizing your compensation strategy, rethinking your benefit offerings, or designing hybrid work policies, the Employee Perspectives research series provides the Canadian data and insights you need to make informed decisions and lead with confidence.

Employees Perspectives: Salary

November 20, 2025

Salary is the cornerstone of any total rewards package. It can offer employees financial security, enabling them to meet basic needs such as housing, food, and clothing. Across all groups, our survey results show that salary remains the most important component of total rewards for Canadian employees.

Data briefing • 12-min read

What Total Rewards Matter Most to Employees

July 15, 2025

This interactive dashboard visualizes what employees value most across the total rewards spectrum, from compensation and benefits to flexibility, vacation time, and career growth. Explore real employee sentiment, slice results by workforce segment, and uncover insights that can help you design rewards strategies that attract and retain top talent.

Online experience • 6-min read

Employee Preferences for Workplace Flexibility

June 23, 2025

The survey, conducted in January 2025, asked 2,508 Canadian labour force participants for their views on total rewards, compensation, benefit offerings, flexible work preferences, and turnover motivations. This briefing focuses on preferences for remote and flexible work.

Issue briefing • 6-min read

Employee Perspectives on Turnover Intentions

June 19, 2025

Less than half of employees are committed to staying with their current employers in the coming year and a third of Canadian workers intend to look for a new job. That means, if a better job opportunity were to present itself, most employees are ready to take it. With the cost of voluntary turnover in Canada estimated to be $30,674 per worker, the total cost to Canadian employers is millions of dollars a year.

Issue briefing • 9-min read

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