Reputation Management in Canadian Municipalities: Benchmarking Report

This report outlines trends and best practices in reputation management in Canadian municipalities, using findings from the 2014 Canadian Municipal Reputation Management Survey.

Document Highlights

Reputation Management in Canadian Municipalities outlines trends and best practices in reputation management in Canadian municipalities, using findings from the 2014 Canadian Municipal Reputation Management Survey. An increasing number of municipalities across Canada have adopted comprehensive reputation management strategies. This benchmarking report highlights the top reputational risks and motivators that shape how municipalities approach reputation management, outlines the structure of municipal reputation management programs, analyses reputation management activities and audiences, and examines how municipalities can best measure the impact of their reputation management programs. The report concludes with a discussion of implications for the future of reputation management in Canadian municipalities.