Public Sector Social Media 2014

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Public Sector Social Media 2014

People and Culture

Author: The Conference Board of Canada

$775.00

This e-Proceedings is a recording of the Public Sector Social Media 2014 conference held October 20–21, 2014 in Ottawa.

Public Sector Social Media 2014
Ottawa Convention Centre • Ottawa • October 2014

Opening Remarks

John Brewer
Executive Program Developer
The Conference Board of Canada

Mary Francoli
Associate Professor
Carleton University

Developing an Integrated Digital Strategy in the Public Sector

Greg D. Stanway
Manager, Customer Strategy and Business Transformation
BC Hydro Power Authority

Randy Woods
President
nonlinear creations

Making Sense of the Chaos

Sajji Hussain
Federal Sales Manager
Hootsuite Media Inc.

Mark N. Rybchuk
Provincial and Municipal Government Accounts
Hootsuite Media Inc.

Next Generation Recruitment
Lauren Friese
Founder
TalentEgg

15 + 4 Things You Can Do to Improve the Accessibility of Your Social Media
Tanya Snook
Senior Business Analyst
Treasury Board of Canada Secretariat (TBS)

Open Data, Open Government
Thom Kearney
Senior Project Officer
Open Government Secretariat, Chief Information Officer Branch
Treasury Board Secretariat, Government of Canada

Get on Facebook or Get Left Behind
Shahid Wazed
Founder
Social Recruiting Seminar

Top 10 Reasons we Needed a Digital Strategy
Jeannine Ritchot
Senior Director, Surveillance and Analysis Division
Public Health Agency of Canada

Pop Up Embassies: How Social Media can Support Unlikely Ventures
Trevor Kerr
Digital Communications Officer
British High Commission

Social Media and Emergency Response

Steve Ladurantaye
Head of Canadian News, Government & Political Partnerships
Twitter Inc.

Larissa Barlow
Communications Specialist
Town of Banff

Closing Remarks—Day One
Mary Francoli
Associate Professor
Carleton University

Opening Remarks—Day Two
John Brewer
Executive Program Developer
The Conference Board of Canada

Social Media and Public Sector Transformation
Laurette Sharpe
Manager, Corporate Communications
Municipal Property Assessment Corporation

Case Study: Owning the Screen—Social Media Use by Team Canada at the 2014 Winter Olympics
Georgia M. Sapounas
Digital Manager
Canadian Olympic Committee

Evidence-Based Social Media—Letting the Real World Determine Your Social Media Strategy
Shawna M. Coxon
Detective Sergeant
Toronto Police Service

Delivering Delight on Both Sides of the Screen
Joe Boughner
Director, Communications
Association of Canadian Financial Officers (ACFO-ACAF)

Closing Remarks

Mary Francoli
Associate Professor
Carleton University

John Brewer
Executive Program Developer
The Conference Board of Canada

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Social media is still changing. New platforms and new uses are emerging, and one must now work harder and smarter to get the message out. An eclectic mix of experts will share what they’ve learned and where they’re going next, providing diverse perspectives on public sector social media today and tomorrow. Learn about the latest developments from the social media innovators.

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