The Refreshment Economy: Exploring the Economic Footprint of Canada’s Non-Alcoholic Beverage Sector
In 2024, the non-alcoholic beverage sector added a total of $5.8 billion to Canada’s GDP. The sector delivers positive economic spillovers—generating $0.80 in additional GDP for every $1 of output—on par with the average for the broader manufacturing sector.
How many full-time equivalent jobs were supported and how much was the total direct labour income in 2024? How much did the sector contribute to tax revenues across all levels of government in 2024? Which beverage categories saw the strongest real spending growth since 2010? What are the three factors that have compressed margins and reduced the sector’s real GDP contribution? And what are the major input costs, and which inputs are most import-dependent?
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Key findings
Structure of the non-alcoholic beverage sector
Non-alcoholic beverages contributed $5.8 billion to GDP in 2024
The sector supported over 45,000 jobs in 2024
The sector contributed $2.3 billion in tax revenues
Consumer preferences have shifted
Demand has come down from its pandemic peak
Costly imports constrain the sector’s GDP growth
Conclusion
Appendix A: Methodology
Appendix B: Detailed economic impact data for Canada, provinces, and territories
Appendix C: Bibliography
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