Capacity Challenges Could Constrain Growth
Amid shifting travel patterns associated with continuing tensions with the United States, British Columbia is well positioned to welcome a higher-than-average share of both domestic and overseas visitors in the coming years.
What factors will affect the continuation of this trend over the outlook period? Can current accommodation capacity handle the influx of visitors expected to the province for the 2026 World Cup games? With overall travel demand veering away from the United States and the anticipated increase in travellers to B.C. from China longer term, what business and government investment initiatives are in place to maximize benefits to the province? What are Destination British Columbia’s three primary goals to increase B.C. tourism industry revenue in the medium term, and are these goals achievable?
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