Alberta’s Travel Markets Outlook—January 2026

Alberta’s Travel Markets Outlook—January 2026

Canadian Tourism Analysis Provincial Economic Analysis
10 min read

Author: The Conference Board of Canada

$395.00

This report contains a review of and outlook for tourism activity in Alberta. It examines domestic, U.S., and overseas activity and considers the situation in Calgary and Edmonton.

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Routes and Resilience Along the Rockies

Following a provisional 9.8 per cent increase in total visits to Alberta in 2025, we anticipate more modest growth of 1.5 per cent in 2026, followed by average annual gains of 1.9 per cent from 2027 to 2030.

Will Alberta’s extended period of record in-migration continue to support increased domestic visitation? Will growth in U.S. overnight visits to Alberta resume in 2026? What are the key international markets for Alberta’s tourism industry? Will climate-related risks, such as wildfires, remain a key vulnerability for the province’s travel sector? And what is the outlook for business travel for the next five years?

Check out our online experience for the full five-year travel markets outlook.

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