Index of Consumer Confidence

Updated: May 26, 2021

The Index of Consumer Confidence is based on the Conference Board’s survey of Canadian households. It tracks consumers’ levels of optimism regarding current economic conditions, personal financial positions, short-term employment outlook, and making major purchases—as well as their expectations for the coming six months.

This index is a crucial indicator of near-term sales for companies in the consumer products sector.

6.5 points
to 104.9

Latest issue: May 2021

Consumer confidence ticks up as COVID-19 cases come down.

The Index of Consumer Confidence jumped in May almost offsetting the points lost last month. The index now sits at 87 per cent of its pre-pandemic level. With the rollout of vaccines picking up speed, many Canadians are growing more hopeful for an economic reopening, and are thus feeling more confident about their future job prospects.

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Author

Anna Feng

Anna Feng

Economist

fenga@conferenceboard.ca

Anna Feng is an economist in the economic forecast team at The Conference Board of Canada. Anna’s main area of focus is household consumption and consumer price index. She collects and analyzes the monthly Conference Board of Canada’s survey of consumer confidence, and conducts the quarterly forecast for national household spending. Anna is also responsible for the quarterly forecast of Nova Scotia and Halifax.

Prior to joining The Conference Board of Canada in 2019, Anna completed a B.A. (Honours) in Economics and a minor in Mathematics from Western University, and an M.A. in Economics from the University of Toronto.

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