Index of Consumer Confidence

Updated: July 7, 2021

The Index of Consumer Confidence is based on the Conference Board’s survey of Canadian households. It tracks consumers’ levels of optimism regarding current economic conditions, personal financial positions, short-term employment outlook, and making major purchases—as well as their expectations for the coming six months.

This index is a crucial indicator of near-term sales for companies in the consumer products sector.

14.7 points
to 119.7

Latest issue: June 2021

Rebound in Confidence to Help Drive Recovery.

Canadians are much more optimistic about the future. This is largely thanks to accelerating vaccine rollouts across the country, which significantly lowered COVID-19 cases in all regions and enabled provinces to ease some restrictions. Optimism about future employment continued to push higher this month, reaching a record 36.2 per cent of respondents expecting job prospects to improve in the next 6 months.

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Author

Anna Feng

Anna Feng

Economist

fenga@conferenceboard.ca

Anna Feng is an economist in the economic forecast team at The Conference Board of Canada. Anna’s main area of focus is household consumption and consumer price index. She collects and analyzes the monthly Conference Board of Canada’s survey of consumer confidence, and conducts the quarterly forecast for national household spending. Anna is also responsible for the quarterly forecast of Nova Scotia and Halifax.

Prior to joining The Conference Board of Canada in 2019, Anna completed a B.A. (Honours) in Economics and a minor in Mathematics from Western University, and an M.A. in Economics from the University of Toronto.

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