Index of Consumer Confidence

Updated: August 26, 2021

The Index of Consumer Confidence is based on the Conference Board’s survey of Canadian households. It tracks consumers’ levels of optimism regarding current economic conditions, personal financial positions, short-term employment outlook, and making major purchases—as well as their expectations for the coming six months.

This index is a crucial indicator of near-term sales for companies in the consumer products sector.

7.7 points
to 113.5

Latest issue: August 2021

Confidence steps back over concerns of a fourth wave

As the number of COVID-19 cases—driven mainly by the Delta variant—picked up again across the country, many Canadians started to worry about the future, especially on the economic impact of potential restrictions to curb the fourth wave. Positive sentiments deteriorated on all four survey questions, resulting in a drop in the overall index for the first time since April.

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Author

Anna Feng

Anna Feng

Economist

fenga@conferenceboard.ca

Anna Feng is an economist in the economic forecast team at The Conference Board of Canada. Anna’s main area of focus is household consumption and consumer price index. She collects and analyzes the monthly Conference Board of Canada’s survey of consumer confidence, and conducts the quarterly forecast for national household spending. Anna is also responsible for the quarterly forecast of Nova Scotia and Halifax.

Prior to joining The Conference Board of Canada in 2019, Anna completed a B.A. (Honours) in Economics and a minor in Mathematics from Western University, and an M.A. in Economics from the University of Toronto.

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