This report examines the short-and medium-term economic and profitability outlook for Canada’s Motor Vehicle Manufacturing Industry.
Canada’s Motor Vehicle Manufacturing Industry: Spring 2010
Canada’s Motor Vehicle Manufacturing Industry: Spring 2010
Industry Economic Analysis
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- U.S. Recovery—Motor vehicle sales are rebounding in the United States, but they will remain below replacement levels until 2011 as consumers retrench from the global financial crisis.
- Assembler Solvency—General Motors has already repaid its Canadian and U.S. government loans, while Chrysler has begun repaying its loans.
- Quality Concerns—The spate of Toyota product recalls could adversely impact the company’s brand cachet, hurting sales of the Canadian manufactured Corolla and Matrix.
