Sylvia Apostolidis

Sylvia Apostolidis

President at The Jasmar Group

Sylvia Apostolidis is President & Chief Consultant at The Jasmar Group, a behaviour change consultancy helping companies change habits, culture, and performance. Sylvia founded The Jasmar Group in response to organizations frustrated with the glacial rate of change in advancing workplace diversity and inclusion. Committed to finding real solutions to a complex issue, her company draws on insights from behavioural economics, neuroscience and design thinking to develop solutions with lasting impact.

Sylvia is a respected expert on diversity, inclusion and women’s leadership. Her experience includes ten years as a senior consultant with Catalyst, advising leading companies across Canada to build equitable workplaces. She holds an MBA from the Richard Ivey School of Business, a Master of Science (Sociology) from the London School of Economics and a Bachelor of Arts from the University of British Columbia.

Speaking at Concurrent B2 – Make D&I Stick! Disrupt The Status Quo With Behavioural Design