Workplace culture can have a significant impact on organizational performance, employee engagement, and the ability to retain and attract talent.

The 2020 Corporate Culture Event will help inform HR and business leaders on ways to design successful workplace cultures. Participants will explore success stories and learn practical tools through four dynamic organizational case studies with a focus on learning key factors that support and shape culture.

This will enable participants to return to work with the insights needed to develop a culture that drives organizational performance, employee engagement, and talent attraction and retention.

Participants will hear from thought leaders representing a range of organizations that are succeeding by creating great cultures.

sponsor packages


Angela Schafer

Early Career Segment Lead,
Strategy & Integration,
MD Financial Management

Brady Wilson

Thought Leader, Author,
Co-Founder Juice Inc.

Cheryl Fullerton

Executive Vice-President,
People and Communications,
Corus Entertainment

Chester Elton

#1 Bestselling Business Author, Organizational Culture, Employee Engagement and Teamwork Expert

Kate Russell

HR Lead, Services, Customer Success, and Diversity & Inclusion,
Microsoft Canada

Randy Grieser

Author, The Culture Question and The Ordinary Leader


Thursday, February 6, 2020

7:30 a.m.
Registration and continental breakfast
8:15 a.m.
Nicole Pitt

Head Coach and Lead Facilitator Niagara Institute


Richard Brisbois

Principal Research Associate, Human Capital Research and Manager, The Council of HR Executives

8:30 a.m.

Culture is your brand in action. It guides your decisions. It is your character. Corus Entertainment, one of Canada’s leading media and entertainment companies, believes culture is much too important to leave it to chance. During this session, Cheryl Fullerton will explore how Corus used a behavioural science approach to build their culture following a transformational acquisition four years ago.

You will hear about their culture journey and the steps they took to get there: How they defined the culture and behaviours that would best support their success and purposefully built supporting systems to reinforce and shape that culture into the future.

Cheryl Fullerton

Executive Vice-President, People and Communications,
Corus Entertainment

9:15 a.m.

How do you ensure that your culture enables your business strategy? How can you link something as subjective—and often, for some people, as intangible–as culture into driving business decisions, attracting and maintaining top talent, and getting results? Do you know why your culture is the way it is? Can you define the cultural traits that are critical to your success in a few words?

At PwC, culture comes to life through five corporate values that are integral to the fabricof the organization. They use their values to drive desired behaviours and inform their business strategy. However, balancing living these values with using them to shapecritical business decisions is not an easy task. For this reason, PwC Canada created a unique leadership position with a unique title: Chief Culture & Values Officer.

In this session, you will hear from Pinar Doğruer, PwC Canada’s Chief Culture & ValuesOfficer, about the journey PwC Canada has been on for the past several years to embed their values into the culture of the firm, and learn how she approached the challenges associated with this role.

Pinar Doğruer

Chief Culture & Values Officer

10:00 a.m.
Networking break
10:30 a.m.

Ask more, not less! Brain science reveals how to fix burnout, unlock performance, and grow your business—by asking for the right kind of more.

You want to drive performance and get things done. So you ask for more from your employees, but if you don’t know how to ask for the right kind of more, you burn out your superstars and disengage the rest.

Brady Wilson will share insight into brain science that reveals a way to ask more of people that produces the three things you want: a great employee experience, a great customer experience, and increased performance.

In this session you will learn:

  • what causes employees to act out, check out, and burn out;
  • how to re-energize employees by asking for the right kind of more;
  • how to create a culture that is both engaged and energized.
Deb Pine

Thought Leader, Author, Co-Founder Juice Inc.

11:15 a.m.

As the world of work evolves and changes, culture is a hot topic and an important focus area for companies going through a transformation. The revitalization of Microsoft under CEO Satya Nadella is one of the great business stories of the 21st century. At its heart, it is a story of how to change a culture. This process emphasized learning and innovation and has built the company’s culture on a growth mindset: obsessed with the customer and committed to diversity, inclusion, and making a difference.

Hear how technology has been a key enabler of the culture journey at Microsoft Canada. This session will highlight seven ways technology can help accelerate culture change, grounded in workplace trends and real-life examples. Gain a better understanding of how Microsoft has leveraged technology on its transformation journey, what they learned about culture along the way, and the benefits the organization is already seeing.

Kate Russell

HR Lead, Services, Customer Success, and Diversity & Inclusion,
Microsoft Canada

12:00 p.m.
Networking luncheon
1:00 p.m.

Far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behaviour. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The secret to employee engagement and creating workplaces where people like to work is culture. When a workplace culture is intentionally created to be respectful and inspiring, employees are happier, more productive, and more engaged.

Drawing from a book he co-authored, The Culture Question: How to Create a Workplace Where People Like to Work, Randy Grieser will share his own experience and explore six key elements that make up a healthy workplace culture. This session will inspire you to make culture a priority and provide unique insights into how to create and sustain a healthy workplace culture.

Randy Grieser

Author, The Culture Question and The Ordinary Leader

1:45 p.m.

Does culture seem like a bit of a mystery to you? We can’t touch it and it can be bewildering figure out. That’s how Angela Schafer, a senior leader with MD Financial Management, has felt over the years as she’s contributed to the evolution of MD’s culture. It’s been quite an adventure. Throughout MD’s journey there have been some significant events, including a fire at their Head Office location, that not only shaped the culture evolution but also served as a significant learning opportunities to build best practices. During this session, Angela will share these experiences, learnings and best practices and her unique 5-step approach to strengthen the employee culture.

   Angela Schafer

Early Career Segment Lead, Strategy & Integration,
MD Financial Management

2:30 p.m.
Refreshment break
2:45 p.m.

An organization’s culture can exert a powerful influence on its business performance. Many have used coaching as a powerful process to develop the potential of employees, modify behaviours and drive organizational success. Research indicates the rise of teams and networked teams to enable organizations to be more adaptable and change agile in a VUCA environment. Research conducted by the Human Capital Institute shares that 92% of organizations say that teams are crucial to their success, but only 23% of respondents saw their teams as effective. Join Michelle Chambers and Nicky Pitt to learn about how team coaching, a process whereby a coach works with a leadership team as a system to enhance their team’s capacity and capability in order to drive behaviour and culture change. Learn how team coaching solutions can develop a collaborative working team that supports one another to achieve business objectives. Learn how team coaches enable teams to hold themselves accountable for their learning and behaviours; create a positive team culture and introduce processes and tools that the team can use long after the process. Discover why this coaching process is creating alignment on purpose and collective intelligence in a way that teams have not experienced before to enhance organizational culture.

Nicole Pitt

Head Coach and Lead Facilitator Niagara Institute

Michelle Chambers

Chief People, Culture and Strategy Officer Chambers and Associates

3:30 p.m.

The very best leaders garner high levels of engagement and loyalty from their team members. They develop and reward their talented people. The outcome is extraordinary business results.

In this interactive and engaging conference-closing session, Chester Elton, speaker and co-author of the multiple award-winning New York Times bestselling book The Carrot Principle, will teach leaders how to engage, enable, and energize their workforces. The formula of E+E+E outlines how high-performance organizations deliver extraordinary results by creating a vibrant, productive culture where people believe that what they do matters and that they can make a difference. Chester will relate stories of leaders in action that vividly depict just how these powerful methods can be implemented.
Participants will learn:

  • the three characteristics of the world’s most profitable and productive organizational and team cultures;
  • the seven steps today’s most successful managers use to generate buy-in;
  • how managers at any level can build a productive work group culture of their own, where employees commit to the culture and give that extra push of effort.

He will also share the fascinating science behind why so many managers resist (read: suck at) something as seemingly simple as gratitude. Learn how gratitude helps managers understand the value their people are contributing—and what more their team members may have to give.

 Chester Elton

Author and Motivational Speaker,

4:45 p.m.
Wrap-up and adjournment

CBoC representative(s) TBD

5:00 p.m.
Conference adjourns

HRPA CPD logoThis learning event is pre-approved by HRPA for up to 5.5 CPD hours.

Please check in regularly for any updates to the proposed agenda.

Previous conference highlights

The Corporate Culture 2019: People, Purpose, Performance conference focused on unlocking full organizational and employee potential through culture.

Highlights of the past 2019 event:

  • 197 past attendees
  • Overall satisfaction rating of 4.6/5.0

Attendees by job function:

Attendees by Job Function Public admin. Services Mining Communinication & utility services Wholesale trade Manufacturing Finanial services Retail trade

Attendees by job title:

cc2019_job-title CEO Vice−President Director Manager Technical Admin. Board member

Dr. Linda Ducksbury

Dr. Linda Ducksbury

Professor, Management, Sprott School of Business Carleton University

Alan Colquitt

Alan Colquitt

Author, Next Generation Performance Management Affiliate Research Scientist, Center for Effective Organizations (CEO) and Adjunct Faculty, IUPUI Psychology and Kelley School of Business

Kris Martinez

Kris Martinez

Mayor G Adventures

JKris Martinez

Will Matthews

Professor, Culture G Adventures


Event passed


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