Corporations are finding that focusing strictly on profits can alienate communities. Conversely, concern for communities and corporate social responsibility can boost profits over the long term.
Document Highlights
Is corporate social responsibility (CSR) just a fashionable trend to gain respect in a boom economy? Is CSR only about giving money to a good cause? Is CSR the concern of middle managers and not the board or CEO? And does CSR really matter to long-term corporate success?
No longer do corporate leaders view CSR from the narrow perspective of simply giving to good or charitable causes. Today, CSR is seen as a strategic imperative that contributes to corporate success over the long term. This briefing examines how to successfully engage the board in good corporate citizenship.
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