This bimonthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.
Document Highlights
Honing Canadian Tourism’s Competitive Edge — Canada’s tourism industry is well known for offering good value for money. But should Canada compete on price alone? Can gaining an understanding of the unique strengths of Canada’s tourism products and leveraging these strengths through focused strategies enhance Canada’s competitive advantage within the global market? This article explores ways Canada can avoid the price game by selling itself through product differentiation.
Pent-up Demand Contributes to Travel Recovery — Over the past few years, extraordinary global events have slowed international travel to Canada. This article looks at pent-up demand, what it is, how to calculate it and how it might contribute to a recovery within the travel industry.
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