Beyond Traditional Philanthropy: Corporate Citizenship Investing and Innovation

At companies where the citizenship function is not only strategically aligned with wider business goals, but also focused on making measurable progress in tackling endemic social and environmental challenges, firms are advancing innovation on multiple fronts. By drawing on the broader capabilities of the company, citizenship teams are pursuing new modes of investment, new approaches to procurement, and new vehicles for leveraging a company’s talent pool and business units. This represents an approach to societal impact that goes well beyond traditional forms of philanthropy.