The 2014 edition of Sustainability Matters explores the increasingly important link between sustainability, brand, and reputation, and it offers guidance on how to create long-term brand value with sustainability initiatives that are chosen not merely for their reputational implications, but also for their strategic relevance.
Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation
Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation
People and Culture
$395.00
This edition includes the following sections:
- Sustainability and firm performance
- Principles for generating shared value
- The link between sustainability and brand value
- Communicating sustainability to enhance corporate reputation
- Corporate social responsibility’s role in managing reputation
- Measuring corporate reputation
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