It is estimated that today, 50 per cent of many firms’ sales come from products that were not on the market five years ago.
Document Highlights
Innovation has been shown to be a key driver of organizational success, and the future performance of many organizations will critically depend on the new products and innovations they take on today. Yet, selecting the right projects is not a straightforward management decision. It is a complicated process that includes understanding multi-level estimations and projections, various outcomes and risk taking.

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