Public Affairs Reputation Management: Benchmarking Report

Companies with strong reputations may see higher market value, stronger sales and customer loyalty, and an improved ability to attract high-quality employees. Increasing interest in reputation management has been driven by a number of long-term trends in business, including the importance of intangible assets, the growing complexity of supply chains, the rise of social media and a faster news cycle, and changing stakeholder expectations regarding a company’s social and environmental impacts. This report provides an overview of the reputation management activities of Canadian firms, including trends and best practices, based on the 2014 Canadian Public Affairs Reputation Management Survey results.