Philanthropy at Mid-Market Firms: It Pays to Be Creative

While Warren Buffett’s record gift of $37 billion to charity grabbed headlines earlier this year, the quiet, small-scale giving by thousands of businesses and individuals went largely unnoticed. Yet, with a little creativity, midsize companies can make their philanthropic activities stand out, not only providing a wealth of assistance to those in need, but also strengthening their organizations at the same time.