Partner or Perish? The Case for Strategic Alliances

Successful organizations have an ability to do business in ways that give them a competitive edge. This report looks at four companies that have prospered through the use of strategic alliances. Alliances are not a silver bullet, but they are one of the available strategies that organizations can use to become more effective and successful.

Document Highlights 

Although alliances can be a powerful catalyst for organizational success, they are not without difficulties. Research suggests 60 to 70 per cent of them fail. Without a thoughtful approach, these partner-based arrangements can result in conflict and sub-optimal performance.

Taking examples from TELUS Corporation, Motorola, Inc., FedEx Corporation and Sun Microsystems, Inc. and others, this report examines how, despite an intensely competitive environment, companies can form interdependent and mutually beneficial partnerships. They have dared to collaborate, even with their competitors!