In this report, we consider the factors affecting continued recovery in the Ontario tourism industry, including government strategy and employment dynamics in the sector.
What will be the most significant source of domestic overnight visit growth to the province over the forecast period, and to what can this be attributed? To what extent has tourism from the United States and overseas recovered to pre-pandemic levels, and how does direct air capacity factor in? Will the perception of wildfire risk continue to be a negative influence? We share our outlook for the Ontario travel market, including the forces that will help or hinder growth over the period.
Read the issue briefing to get our full analysis.
Key findings
Ontario snapshot
Overview
Domestic activity
United States and overseas
City highlight: Toronto
City highlight: Niagara
City highlight: Ottawa
Overall performance
Appendix A—Bibliography
Methodology
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