In this report, we examine the effects of population growth, interprovincial tourism, and low consumer confidence on the Nova Scotia tourism industry.
Will overnight domestic visits surpass their 2019 level this year? How is Halifax’s tourism industry faring compared with the province as a whole? We share our outlook for the Nova Scotia travel market, including the forces that will help or hinder growth over the period.
Read the issue briefing to get our full analysis.
Key findings
Nova Scotia snapshot
Overview
Domestic activity
United States and overseas
City highlight: Halifax
Overall performance
Appendix A: Bibliography
Methodology
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