In this research, we provide an outlook for the tourism industry in Newfoundland and Labrador to 2028 and consider the impact of consumer confidence levels, government initiatives, population growth, and labour market dynamics in the sector.
Optimism is in the air for tourism growth in Newfoundland and Labrador this forecast period. Can efforts to boost visits to the province outside traditional peak summer periods prove effective? When will direct air capacity recover to pre-pandemic levels, and how does this impact the outlook for interprovincial tourism expansion, particularly from Ontario, Quebec, and Alberta? What is the status of cruise tourism to the province, and will this reflect positively on interest from U.S. and overseas visitors?
Read the issue briefing to get our full analysis.
Key findings
Newfoundland and Labrador snapshot
Overview
Domestic activity
United States and overseas
Overall performance
Appendix A—Bibliography
Methodology
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