Medavie Blue Cross: Advancing Organizational Health Through the inHealth Solutions® Suite

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Medavie Blue Cross: Advancing Organizational Health Through the inHealth Solutions® Suite

Health and Healthcare People and Culture

Author: Meghan Sullivan

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  • A significant player in Canada’s private health-care sector is Medavie Blue Cross, a member of the Canadian Association of Blue Cross Plans. Among Medavie’s various health offerings is a suite of products and services for employers known as inHealth Solutions. Designed to “prevent disability and absenteeism and promote healthy lifestyles,” the inHealth Solutions include the @live Wellness Navigator; the inGood Health Enhanced Benefit Modules; the inConfidence Employee and Family Assistance Program; and the inConnection Attendance Support Program. The components are available separately or in combination, and can easily integrate into existing workplace wellness or disability management programs.
  • This case study describes the attributes of the four inHealth Solutions; their impact on employers and employees; and the challenges of marketing the suite. It also analyzes the usefulness of the inHealth Solutions as a model for other organizational health products.

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Medavie Blue Cross: Advancing Organizational Health Through the inHealth Solutions® Suite highlights the organizational health offerings of Medavie Blue Cross. It also provides lessons for others organizations seeking to prevent or manage chronic disease in the workplace.

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